Social Media Strategy and Visual Identity Design for Suokko

The project aimed to create a cohesive social media strategy and visual identity for Suokko, a Tampere-based jewelry company. We explored how consistent branding, visual storytelling, and content planning could strengthen Suokko’s online presence and increase engagement across platforms.

THE CLIENT:

Suokko

MY ROLE:

Social Media & Visual Designer

TOOLS USED:

Figma, Meta Business Suite, Instagram, Facebook

YEAR:

2023

Challenge

Suokko’s social media lacked a unified identity and posting strategy, which made it difficult to communicate the brand’s craftsmanship and values consistently.

Goal

Create a cohesive social media strategy and visual identity that expresses Suokko’s brand values and strengthens its presence across platforms.

Unified Visual Identity

A refined visual identity uses soft tones, minimal layouts and jewelry-focused compositions to express craftsmanship and warmth across platforms.

Why: Supports Suokko’s premium brand by focusing on authenticity, elegance, and detailed product expression

Photography & Content Style

We created a photography direction showing jewelry in emotional and realistic contexts through hands, close-ups, and natural textures.

Why: Photography becomes the main storytelling tool — showing quality through materials, light, and real-life wear.

Brand Storytelling

Each brand value becomes a content theme, turning product posts into stories about craftsmanship, personalization, and emotional meaning.

Why: Values are communicated through real stories and visuals instead of writing them out in every caption.

Posting Rhythm & Content Examples

A monthly posting schedule with example posts supports Suokko in maintaining a regular publishing rhythm and visually consistent feed.

Why: The schedule makes content planning easier and reduces irregular posting.

Expected Impact

The new visual direction and posting rhythm give Suokko a consistent way to communicate craftsmanship, highlight customization, and maintain a recognizable presence online.

Research Overview

We investigated Suokko’s current social media presence and audience behavior to understand how the brand’s values and craftsmanship could be communicated more clearly.

Social Media Analytics

Engagement was strong despite irregular posting, indicating an opportunity to grow with consistent content and clearer value communication.

Benchmarking

Luxury and jewelry brands use consistent storytelling and visual tone to express elegance and quality; Suokko lacked a cohesive narrative.

User Personas

Customers value craftsmanship and uniqueness, but they need guidance to understand customization and the meaning behind Suokko’s brand symbols.

Moodboards & Visual Direction

Soft tones, minimal style, and detailed product focus reflect Suokko’s high-quality craftsmanship better than current visuals.

Double Diamond Process

From research to delivery, the Double Diamond helped us convert insights into a unified visual identity and content strategy for Suokko.