Integrating Sustainability into the Sokos Online Store

The project aimed to enhance sustainability awareness and support more informed decision-making for clothing and cosmetics purchases on the Sokos online store.
We explored how online shopping could encourage sustainable consumer choices while maintaining a seamless and user-friendly shopping experience.

THE CLIENT:

Sokos

MY ROLE:

UI/UX & Service Designer

TOOLS USED:

Figma, Miro

YEAR:

2024

Challenge

Sokos’ online store makes shopping fast but leaves users unsure about product sustainability and quality. Sustainability details are inconsistent and unclear, making responsible choices difficult.

Goal

Provide improvements for a clearer shopping experience where sustainability and product details are easy to notice and understand within the shopping flow.

Proposed Solutions

Concept improvements that make sustainability information visible, simple, and trustworthy throughout the shopping journey.

Sustainability and material details are shown directly on the product page without searching.

Why: Transparency needs to be integrated into core product information, not hidden in secondary pages.

The size guide is clearly visible on the product page, right next to the size selection.

Why: Clear sizing reduces uncertainty and returns, supporting more confident decision-making.

Detailed product reviews and ratings are displayed prominently.

Why: Trustworthiness increases when quality signals are visible before users commit to a product.

Eco-friendly delivery and compensation options are integrated into checkout.

Why: Responsible choices should be easy to select without extra effort or research.

We designed a consistent approach to sustainability across the full shopping journey—from discovery to checkout.

Research Overview

We explored how Sokos can communicate sustainable choices in a way that feels simple, transparent, and easy while shopping online.

Design cues that make responsible choices visible

Clear labels, certifications, and environmental icons help users identify sustainable options without reading long explanations.

User expectations shaping sustainable shopping

Consumers want sustainability to be simple, transparent, and seamlessly integrated into their shopping flow.

External factors influencing sustainable e-commerce

Growing regulations and awareness increase pressure on brands to provide credible sustainability communication.

User Insights

We identified two shopper mindsets to understand how sustainability influences decision-making

Users are interested in sustainability, but they won’t search for it — responsible options need to be visible, simple, and trustworthy.