Strengthening FlyAR’s Website Communication

FlyAR offers custom AR solutions, but their website didn’t clearly communicate what the company does or who it serves. We analyzed the site experience and identified improvements to clarify messaging, improve usability, and better support customer acquisition.

THE CLIENT:

FlyAr

MY ROLE:

UI/UX & Service Designer

TOOLS USED:

Figma, Google Analytics, Google Forms

YEAR:

2024

Challenge

FlyAR’s website didn’t clearly explain what the company does, who it serves, or why clients should choose them. Navigation and visuals made important information hard to find.

Goal

Identify clarity and usability issues, research user expectations, and provide concrete recommendations for clearer communication and a more intuitive structure for the website.

Clearer Communication & Value Proposition

Visitors didn’t immediately understand what FlyAR offers or who the services are for. We proposed more direct headlines and a stronger value message to communicate expertise quickly.

Logical Project Categories

The “Our Work” section mixed all projects without structure, making it hard to find relevant examples. We suggested grouping work into industries or solution types for easier browsing.

Cleaner, More Usable Page Layouts

Visual distractions like the 3D video bot pulled attention away from key actions. We recommended simplifying the layout, reducing noise, and making contact actions easier to find.

Stronger Messaging & Slogan

The tone felt modern but didn’t clearly express the company’s core strengths. We proposed refining the brand message and slogan to highlight technical expertise and tailored AR solutions.

Research Overview

We analyzed FlyAR’s current communication, user expectations, and industry standards to identify clarity and usability issues.

Analytics Review

Users often bounced between pages looking for basic information, showing that key content isn’t visible or easy to evaluate.

Turning Insights Into Solutions

Research findings were translated into practical suggestions for clearer messaging, stronger storytelling, and more intuitive navigation.

Benchmarking

Competitors clearly highlight value and create structure around industry use-cases — something missing from FlyAR’s site.

User Testing

Users quickly trusted the company but didn’t understand what FlyAR offers or why the services matter, because the core message was unclear.