Social Media Redesign for Metropolia Internationalization Services

Metropolia’s internationalization Instagram account had been inactive and lacked a clear communication strategy, consistent visual identity, and accessible student-focused content.
The project focused on redesigning the account into an engaging communication channel that supports exchange students, promotes international opportunities, and creates a scalable content system for long-term use.

THE CLIENT:

Metropolia UAS Internationalization Services

MY ROLE:

Social Media & Communication Designer

TOOLS USED:

Instagram, Meta Business Suite, Figma, CapCut

YEAR:

2026

Challenge

Metropolia’s internationalization Instagram account lacked consistent activity, structured communication, and easily accessible information for students interested in exchange studies and international opportunities. Important information was fragmented across platforms, and the account lacked a recognizable visual identity and long-term content strategy.

Goal

The goal was to reactivate the account through a cohesive communication strategy, engaging visual identity, and student-centered storytelling that would make international opportunities more approachable and accessible for students.

Reactivated Instagram Presence

Established a consistent publishing rhythm and redesigned the account into a more engaging and recognizable communication channel for international opportunities.

Student-Centered Communication

Created approachable and visually engaging content focused on authentic student experiences, helping make exchange studies feel more accessible and relatable.

Improved Accessibility of Information

Organized exchange-related information into clearer categories through Instagram Highlights and linked students directly to relevant Metropolia resources.

Long-Term Sustainability

To ensure the account could continue after my internship, I created a comprehensive Instagram management guide for future employees and interns. The guide documented posting workflows, communication tone, visual guidelines, takeover instructions, analytics tracking, content planning systems, and publishing best practices.

The goal was to create a scalable and sustainable communication system that could be maintained consistently over time.

Check Out @metropolia_exchange →

Auditing the Existing Account

I analyzed the existing Instagram account to identify communication gaps, inconsistencies, and missing information. The account had been inactive since 2023 and lacked a clear audience focus, posting rhythm, and accessible structure for exchange-related information.

I benchmarked Finnish and international university exchange accounts to identify successful approaches for student-focused storytelling, informational content, engagement, visual consistency and Instagram highlights categorization.

Building a Content Strategy

I developed a content strategy focused on authentic student experiences, practical exchange information, and approachable communication. The goal was to lower the threshold for students to engage with international opportunities, let them tell about their own experiences and make studying abroad feel more accessible.

Designing the Visual Identity

I designed a new visual identity for the account using bright, approachable colors, reusable templates, and scalable layouts inspired by Metropolia’s branding. The visual system was designed to feel modern, student-oriented, and easy to maintain long term.

Planning & Producing Content

To support consistent communication, I created a structured posting calendar and prepared content in advance. I filmed and edited student interviews about their exchange experiences and coordinated Instagram takeovers where students shared their daily lives abroad in real time to Instagram stories, creating more authentic and relatable communication for students considering exchange studies.

Improving Information Accessibility

I redesigned the Instagram Highlights structure to make important exchange-related information easier to access and navigate. Information was categorized into clear sections and links to Metropolia’s student intranet were added to stories for more detailed guidance.