Improving Logistics and Communication for ÖFest

The project focused on improving logistics, communication, and the overall festival experience for Ö Fest — a growing island festival in Finland.
We explored how better information flow, transportation planning, and customer feedback could enhance the attendee experience while preserving the festival’s community spirit and sustainable values.

THE CLIENT:

ÖFest

MY ROLE:

UI/UX & Service Designer

TOOLS USED:

Figma, Figjam, Google Forms

YEAR:

2024

Challenge

Ö Fest’s rapid growth caused logistical bottlenecks and unclear communication, making travel instructions hard to find, support difficult to access, and the sense of community harder to maintain.

Goal

The goal was to propose solutions that make the festival experience smoother and more connected by clarifying travel information, improving access to essential instructions, strengthening on-site support, and establishing a consistent way to collect feedback.

Proposed solutions

Our final proposals provide practical ways to enhance the visitor experience and streamline the festival’s operations.

Clear Ferry + Bus Schedule

A clearly timed bus and ferry schedule helps reduce queues and arrival congestion, improving both visitor comfort and operational efficiency.

Website Information Structure

Simplified website categories and updated visual design make key information easily accessible before and during the event.

Visible Staff & Safety Support

Unified STAFF shirts and visible info posters make it easy to identify help and create a stronger sense of safety and belonging.

Feedback System

Post-event feedback survey enables organizers to continuously improve logistics, programming, and communication based on real visitor insights.

Service Journey Map

A visualization of the new, improved festival experience from pre-event communication to post-event feedback — showing how all five solutions connect across each phase of the festival.

Research & Insights

We examined visitor experiences and internal operations to understand where confusion, delays, and uncertainty occurred during the festival journey.

Visitor Survey: People were unsure when to arrive, where to queue, and which ferry to take.

Founder Interview: Staff lacked a unified way to communicate support, logistics, and safety information to visitors.

Benchmarking Other Festivals: Successful festivals rely on clear visual logistics instead of long explanatory text.

Analysis of Previous Feedback Practices: Visitor feedback was inconsistent across year, no clear tool to gather feedback

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Development Focus Areas

Solutions target the biggest friction points in travel, communication, and community experience.